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#FollowMe is a 50’ documentary about the dark and shady side of Instagram. Nicolaas Veul, program director and host delves into the financial world behind Instagram.
This social media platform has become a real business model where likes and followers have become currency. Does this create a shadow economy? What is real and what is fake? Can we fight the algorithm? Who are the winners and who are the losers? And do we notice any of this while scrolling our feeds? Nicholas Veul examines the world of boost boys, bots, shout outs and paid comments from Russia. We welcome you to the Wild West of Instagram. With #FollowMe the VPRO produces the very first documentary about Instagram on Instagram. #FollowMe is a cross-media study that can be followed on the account #FollowMe where Nicolas demonstrates, tries and discusses all the tips and tricks to gain popularity.