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Large football clubs are bought by foreign businessmen, who are only in it for the money and have no emotional tie to football history whatsoever. The biggest European sport is facing an identity crisis. And what do you do when you, as a supporter, have to stand by and watch as your club changes its name or your club colours are changed from red to blue? That's right: you take matters into your own hands as best you can. This protest movement may represent more than just football.