Backlight: Capitalising Happiness
Trust, openness, and love are terms that will make any manager shiver. Yet, they made Brazilian top entrepreneur Ricardo Semler immensely rich. He built a world empire based on the simple question: What would really make my employees happy? He wrote a book on the subject – ‘Maverick’ – an international bestseller, that was devoured in over 35 languages. Everyone wants to know what magic spell he has found to make so much money on happiness.