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Backlight: Branding Europe

October 7, 2015 ,

The extent to which the IS caliphate seems to appeal to young Muslims, the strong Kremlin propaganda machine, and the unstoppable flow of migrants at the gates: Europe can feel the threat of it all breathing down its neck. There is an increasing urgency for Europe to restate its raison d’être. A clear and emotional story about what we are and what that is worth to us.