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Zembla: Dutch Roses from Ethiopia

July 1, 2016 , ,

One of the world’s largest rose producers is located in Ethiopia, the Dutch company Sher. Every day, Sher produces between 3 and 4 million roses for the European market. The roses carry the Fairtrade label, an international certificate for fair and sustainable products. Zembla travels to Africa and investigates how ‘fairly’ the roses are produced.