Backlight: The Value of your personal Data

Backlight Human Interest Science & Technology Society & Culture
Facebook, Google
Martijn Kieft
VPRO Television
HD available

The personal data that is being collected by internet companies has turned into a goldmine. The applications for this enormous mountain of data is endless, from health care uses to marketeers who can accurately predict your behavior. But who is making money from it? And who is the owner of your personal data?

Personal data is being collected constantly. Smartphones send your location data, internet browsers store which websites you visited and credit card companies carefully register your buying patterns. One would say that all this personal data is being used to send you advertisements and banners. But that’s just the start. Your data is not only used to understand who you are right now, but also what your life will look like in the future, ┬ábecause that is where the big money is.. Could we regain the control over our own personal data, so that we can share in the profits?