Backlight - Trademark2010

What is the impact of mega sports events in developing countries like World Cup 2010 in South Africa? Benefits are promised for all. But how about the traditional food mama’s in the stadiums and other entrepreneurs in disadvantaged communities who put their hopes on this once-in-a-lifetime opportunity. They will have to compete with the commercial interests of FIFA & sponsors. Will the expectations of the masses who see relief in the World Cup, be appeased?

VIEW PROGRAM HERE: BACKLIGHT TRADEMARK2010